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Meet The Owner
Hi! Welcome to The Effortless Chic Boutique. I'm Renee Ridgway, the founder & owner. I'm a busy mom of 3 and my husband Michael & I have been married for 18 years.
For as long as I can remember, I've had a passion for fashion. I have always LOVED shopping & seeing the latest trends. Growing up I'm pretty sure I spent most weekends shopping with my mom & sister at the mall. I've spent 18 years working retail (Lazarus, Macy's, The Limited) & I have a degree in Fashion Merchandising from The Ohio State University.
The Effortless Chic Boutique was started because I was having a hard time finding fashion that I loved & that was comfortable, affordable & easy! My goal is to provide excellent customer service while also giving you fashionable, easy-to-wear pieces that make you look & feel amazing!
I love shopping at the Effortless Chic Boutique. I get excited every time I see a notification that new items have been posted because I know whatever it is will be cute and reasonably priced. Also, Renee offers such great customer service, it's an all around awesome shopping experience!
I just received all of my clothes and I love them! They are so soft, comfy and cute!!!
Girl, by far, my favorite clothes are from ECB!!! Thank you for offering clothes that fit any body shape and any age group. My caregiving journey has been very hard, so having stylish clothes that I feel great in has been super helpful.